It’s time to rethink the way you do business.
The COVID-19 pandemic may be the defining moment of this decade—but that doesn’t mean you have to let its impact define your business. Now is the time to hit the reset button and rethink your e-commerce strategy, and Reborn is here to help with some of our best tips and tricks for a successful e-commerce overhaul.
Take advantage of the digital age.
We have more tools than ever to drive business at our fingertips. Don’t have a social media presence yet? It’s never too late to get started. A 2017 Content Marketing Institute survey found that social media is the third most critical marketing tactic, especially for B2B businesses. Drive new (and old) customers to your site with Instagram, Facebook, Twitter, and Linkedin updates.
- Keep your community interested with relevant and engaging content. What can you offer your following that your competitors can’t?
- Introduce your team members
- Throw virtual events
- Host live streams and Q & A sessions with your followers
- Leverage user generated content campaigns to engage customers and cultivate authentic, personalized content that is data-driven and insightful. Check out Reborn’s UGC #SustainableSunday here.
Got all that down? Then foster your growing online community with hashtags. Here at Reborn, we keep the right people in our circle by using hashtags relevant to our business. As a female-founded sustainable company, #FemaleOwnedBusiness, #ZeroWaste, and #SustainableBlogger are some of our go-to tags to get our content into the feeds of the right users.
Keep your community up to date.
Keep your community in the loop. The more information you provide, the more likely your customers are to continue purchasing from you. Don’t just keep your social pages up to date, touch base with your community through email marketing. Major announcements, general information, product updates, customer stories and more are all part of the picture. Get creative with your email marketing. Now’s the time to test discounts, exclusive deals and share what’s happening behind the scenes. At Reborn, we’ve been having fun with joint campaigns with our partners. Our partners at NC State’s Wolfpack Outfitters distributed a blast telling the story of the brand plus easy access to NC State Reborn products.
Make your customers’ e-commerce experience a pleasant one.
Provide concise, detailed product and service information on your site, and don’t leave any questions unanswered. Use product descriptions and demos to your advantage, and invest in high-quality information like professional videos, clean photography and engaging web copy to ensure that your customers’ e-commerce experience is a pleasant one that will keep them coming back. Take Duke’s e-commerce site for example. And for those who do keep coming back, reward them for their loyalty. At Reborn, customers who shop online will find that they can save on shipping costs and on their overall order just by signing up for our newsletter—and they only get that perk when shopping our e-commerce site.
Offering personalized purchase experiences can be a crucial step in securing sales. Consider giving your buyers options, whether its a flexible pricing plan, customized packages or free shipping. Working with your customers to meet their needs will give you a leg up, and it’s an effort that won’t be forgotten. Speaking of flexibility, contact your Reborn rep to see how we can best serve you during this time.
Consider donating a portion of proceeds to a charitable cause or directly contributing your organization’s services. It’s not just the right thing to do from time to time—it’s a great PR move for e-commerce business.We’re donating proceeds from the Reborn Process Graphic Tee to the Carolina Textile District’s COVID-19 relief efforts, and donated proceeds from the Collegiate Collection to student relief funds in North Carolina.