Wantable, a personal styling subscription box, reached out to Reborn with a unique problem: they wanted to find a way to upcycle the thousands of jeans they had leftover from 2020. Our solution to this was to turn all of that deadstock denim into weekender bags.
To begin the process, we cut denim panels out of the jeans and from there, we got sewing. With the finished product, Wanatable was able to include the weekender bags in their subscription box, creating the circular story we love here at Reborn.
This project was actually Wantable’s first step into a more sustainable product for their consumers which we are extremely proud to be a part of.